High quality in linear tv: dare to have extra prime time!

The ARD has to conform the This week’s occasion programming Ask questions. Whereas a superb three million viewers noticed the beginning of “Babylon Berlin” final Sunday night on the primary, many rapidly switched off as a result of they realized that it wasn’t the “crime scene” because it often was at the moment. “Bayblon Berlin’s” rankings continued to crumble over the following few days. Viewers didn’t recognize the standard leisure product to the extent that public tv envisioned. Ought to think about.

Perhaps you want to go deeper. Perhaps the viewer is just now not used to high quality right now of day, not even on ARD and ZDF. High quality tv, particularly within the fictional space, doesn’t run at 8:15 p.m., however later within the night – or more and more within the media library or on pay TV (Sky), see the primary launch of “Babylon Berlin”.

Markus Ehrenberg likes to make use of media libraries, however he can’t break the behavior of linear tv.

This creates conditioning for individuals who solely know buttons 1 and a couple of on the distant management. Within the “Tatort” each Sunday night for 50 years, after seven minutes, a physique is mendacity on the ground or an announcement is made at the start by the investigative buddies from Cologne. “Babylon Berlin” began with a thought-heavy, sinister sequence, an investigator apparently present process psychological remedy that was tough to bear. This must be thought-about, pursued additional and maybe understood later.

It’s a crux with the (non-) calls for on linear tv. Why all the time solely seek advice from the younger target market within the media library? Many older folks solely know this provide by title. The media scientist Gerd Hallenberger spoke of “age discrimination” as a result of ARD specifically places its new collection within the media library solely to ship them out weeks afterward the primary at nighttime, with a manageable viewers.

Why not usually carry high-quality collection like “37 Seconds” (a couple of younger musician who studies her mentor twice her age for rape) or “The Nicest Individuals within the World” by Grimme Prize winner Alexander Adolph proper after the “Tagesschau” as an alternative of after that “Subjects of the day” shortly earlier than eleven? Then it additionally works with “Babylon Berlin.