Fuels: “We don’t know the best way to promote at a loss,” stories Michel-Édouard Leclerc

The federal government thought that letting fuel stations promote at a loss was a good suggestion for the buying energy of the French, and this in the end turns into an actual headache for the manager, as a result of this isn’t the opinion of the most important distributors. Michel-Édouard Leclerc, president of the Strategic Committee of the E.Leclerc facilities, spoke for the primary time for the reason that begin of the controversy, on the microphone of Laurence Ferrari within the present Punchline. He clearly explains his refusal to implement such a measure.

“It’s not a good suggestion”

“All of the distributors responded negatively. Firstly as a result of we have no idea the best way to promote at a loss.” Moreover, in response to Michel-Édouard Leclerc, promoting at a loss would have important monetary penalties on the group, beginning with workers who would lose their buying energy: “for our workers, meaning no participation, no curiosity , no bonus, it’s not factor.”

And who says promoting at a loss, says that it must be compensated elsewhere. And within the case of the Leclerc group, the compensation would go in direction of a rise in meals costs, costs that are already excessive because of the inflation which has affected France for a number of months. “Reducing gas costs by 2 or 3 cents, which is our margin, even when they’re appreciable quantities in monetary phrases, would require additional elevating the costs of meals or on a regular basis consumption. just isn’t a good suggestion”, concluded Michel-Édouard Leclerc on the microphone of Laurence Ferrari.