Elevating consciousness amongst younger individuals concerning the risks of alcohol: making them accountable as a substitute of feeling responsible

Alcohol consumption represents a significant public well being challenge in France, the place it’s the reason for 49,000 deaths per yr, signifies the Ministry of Well being, which is launching a brand new consciousness marketing campaign geared toward younger individuals this Monday. The marketing campaign shall be broadcast on social networks in a format that might communicate extra to younger individuals. Goal: to take accountability as a substitute of creating individuals really feel responsible.

“Consuming earlier than ingesting is the premise”

It’s a change of ways. No extra shock phrases, this new consciousness marketing campaign is obtainable in six 15-second movies that remind you of easy actions to undertake within the night. Scenes from life skilled by tens of millions of younger individuals each weekend. For instance, we see a younger woman in a rest room ingesting faucet water. The video ends with the message: “Additionally drink water if you happen to devour alcohol, that’s the premise.”

“It’s the premise” is the system that comes up on the finish of every spot to specific the obviousness of the recommendation given. Like “invite your buddy to sleep at your home if he’s now not in good situation, that’s the fundamentals” or “eat earlier than ingesting, that’s the fundamentals”. The authorities thus hope to restrict accidents linked to extreme consumption of alcohol or medicine.