The European Fee has requested its companies to droop their promoting campaigns on X (previously Twitter) because of the “alarming rise in misinformation and hate speech”indicated this Friday, November 17, a spokesperson.
“We’ve seen an alarming rise in misinformation and hate speech on a number of social networks in latest weeks, and this in fact considerations X”declared this spokesperson, Johannes Bahrke.
“We due to this fact really helpful that the companies chorus from finishing up promoting campaigns” on the platform, owned by billionaire Elon Musk, he added. This choice doesn’t name into query the presence of European Fee companies on X, the spokesperson clarified.
Since Elon Musk purchased Twitter on the finish of October 2022 earlier than altering its title, the platform has relaxed its guidelines on disinformation, diminished its content material moderation groups and allowed the return of many controversial personalities.
A controversial marketing campaign by a European commissioner
The European government opened an investigation in October focusing on this social community for the alleged distribution of ” pretend information “, “violent and terrorist content material” et “hate speech” within the context of the battle between Israel and Hamas. This strategy is a part of the applying of the brand new laws on digital companies (DSA), imposing strengthened obligations on platforms.
The Fee’s instruction to droop all promoting on ‘a draft laws.
This marketing campaign is accused of getting used microtargeting methods primarily based on the political and spiritual opinions of the folks focused, in violation of European guidelines on private information.
An Austrian affiliation campaigning for the safety of personal life, Noyb, filed a criticism towards the European Fee on Thursday with the European Information Safety Supervisor, on behalf of a Dutch Web person who acquired one of many messages from the companies of the EU. The NGO is asking for an intensive investigation and the imposition of a high quality.